Offer
- Validate the offer against real audience questions
- Define the one outcome the buyer gets
- Set a price that fits the audience, not your ego
Course Launch Checklist: 25 Steps Before You Go Live
The exact checklist we use before any course goes live — the steps to launch your first digital product, from offer to post-launch. Free, whether you build with us or on your own.
WHAT YOU GET
- The exact steps we run before any course goes live
- Organized by phase — offer, content, Whop, sales page, email, launch, post-launch
- Works whether you build with us or on your own
- One page. No fluff, no funnel, no spam.
Preview of the categories: Offer, Content, Whop setup, Sales page, Email, Launch week, Post-launch.
THE FULL CHECKLIST
Read the checklist
Prefer to skim before you download? Here's the whole checklist, on the page. The PDF is the bonus — same steps, printable.
Content
- Outline lessons for outcomes, not for showing off
- Write scripts for every lesson
- Build slides and any companion workbook
- Record and review the lessons
Whop setup
- Create the product on Whop
- Set pricing and any tiers
- Configure checkout
- Test access delivery end-to-end
Sales page
- Write a headline that names the outcome
- Add proof or a clear placeholder for it
- Write the offer and what's included
- Add a FAQ that handles the top objections
- Write a teaser email to your list
- Write the launch announcement email
- Write a reminder email for the last day
Launch week
- Post the launch across your channels
- Pin the sales page where your audience will see it
- Respond to questions fast during launch week
Post-launch
- Track sales and the split
- Follow up with buyers
- Note what to improve for the next launch
DEPLOY
Want us to run the whole launch for you?
Apply for a done-for-you build. We handle the checklist — and everything on it — while you keep 70%.